This blog is sponsored by Blinds Blinds, Inc, Newport
Square, Englewood, FL 941 460-0200.
Expert fit, and measure, help you add beauty, value, and comfort to your
home with VERTICAL & HORIZONTAL BLINDS!
We also have PLANTATION - or TROPICAL STYLE SHUTTERS, in white and natural
colors. WOVEN WOODS & BAMBOO, PANEL
TRACKS, ROLL DOWN SHADES, ROLLER SHADES,...whatever your mood and budget, we
have what you want. We even have two
lines of solar panels that let you save up to 20-40% of your energy bills. Ask about the Sheerweave or Visions lines!
Call right now to schedule your personal, in-home
consultation at 941 460-0200, and then come back and get some inspiration from
today's article! Please email and tell
us your ideas, or your interesting stories of different ways you have created
lovely window treatments for your home!
Marketing
Strategy
Marketing
consists of advertising and promoting your product or service in order to sell
it. Your business produces goods and services. Marketing is what lets potential
customers know that they are available for sale. Sales, advertising, and public
relations are each essential components of marketing and each require
specialized skills and expertise. While a small business may have only one
person performing all these functions under the marketing umbrella, knowledge
of each area is important to develop a focused effort.
A focus on what the customer wants and needs is essential to
successful marketing efforts. This customer-orientation should go hand-in-hand
with the company's objective of maintaining a profitable volume of sales.
Marketing is a creative process combining all of the activities needed to
accomplish both of these objectives.
The American Marketing Association's definition of marketing is:
"The process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods, and services to create
exchanges that satisfy individual and organizational objectives."
You see in the
above definition that the process of marketing begins with discovering what productcustomers
want to buy. Providing the features and quality customers want is a critical
first step in marketing. you will be facing an uphill battle if you provide
something you want to produce and then try to convince someone to buy it.
Once you have a
product, you need to determine a price for the product, let potential
customersknow about your product,
and make it available to them. These are often called the
four "P's" of marketing:
If you cover the four P's well, you should have no trouble achieving
a fifth P: profits.
Marketing
activities are numerous and varied because they basically include everything
needed to get a product off the drawing board and into the hands of the
customer. The field of marketing is very broad, including activities such as
designing the product so it will be desirable to customers (using tools such as market research and pricing; promoting
the product so people will know about it (using tools such as public relations, advertising, marketing communications;
and exchanging it with the customer (through sales and distribution.)
It is important to
note that the field of marketing includes sales, but it also includes many
functions besides sales. Many people mistakenly think that marketing and sales
are the same - they are not.
Another way to look at marketing activities is to consider the big
picture of how they fit in with the other business functions.
·
Through
marketing efforts, decisions are made and strategies are implemented concerning:
·
what products (goods, services or ideas) are to be
offered
·
to
whom (the target market),
and
·
how (how to inform potential customers of
the offering and how to make the transaction)
·
Production/Operations creates the products
·
Financial management handles the capital and operating
funds to run the business
·
Human resources manages employees and the policies
concerning them
Usually, a marketing a product or service relies upon the
coordination of several business areas to be successful. So, marketing requires
coordinating with everyone who plays a part in the common goal of pleasing the
customer. For a small business owner who has no or few employees, this means
looking at problems through a variety of lenses so that all the bases of
marketing, production, financial management, and human resources are covered.
_______________________________________________________________________We
hope you enjoyed today’s information. Call today, at 941 460-0200 to schedule an
FREE-NO OBLIGATION measure and estimate.
We offer a complete shop from home service!
Feel free to email us at blindsblinds@inbox.com with any
questions. Or just stop by the showroom
at the corner of 776 and Spinnaker, in Englewood, FL - NEWPORT SQUARE -
940 460-0200
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